Privacy Policy — 22be
At 22be, we take the privacy and security of your personal data seriously. This Privacy Policy explains what information we collect from players in Bangladesh, why we collect it, how it is used and stored, and what rights you have regarding your data. We encourage you to read this document in full before using the 22be platform.
The following cards highlight the core principles that underpin 22be's approach to data privacy. The full detail for each principle is set out in the sections below — please read the complete policy before using the platform.
Information We Collect
When you interact with the 22be platform — whether by browsing the website, creating an account, making a deposit, placing a bet, or contacting our support team — certain personal data is collected. This section describes the categories of data we collect and the circumstances in which each category arises.
1.1 Information You Provide Directly
When you register an account or update your profile on 22be, you provide us with information including:
- Full legal name as it appears on your government-issued identification document.
- Date of birth (used to verify that you meet the 18+ age requirement).
- Email address and mobile phone number registered in Bangladesh.
- Residential address, including district, division, and postal code.
- Username and a hashed version of your account password (we never store passwords in plain text).
- Mobile banking wallet number (bKash, Nagad, Rocket, or Upay) or bank account details used for deposits and withdrawals.
- Copies of identity documents submitted during KYC verification, such as the National Identity Card (NID), passport, or driving licence.
1.2 Information Collected Automatically
When you visit or use the 22be website, certain technical data is collected automatically by our systems:
- IP address and approximate geographic location derived from it.
- Device type, operating system, and browser version.
- Pages visited, time spent on each page, navigation path, and referring URL.
- Session duration and frequency of visits.
- Betting and gaming activity, including games played, bet amounts, and transaction history.
- Cookie identifiers and other tracking technologies (see the Cookies section below).
1.3 Information from Third Parties
In certain circumstances, 22be may receive information about you from third-party sources, including:
- Identity verification and KYC service providers who confirm the authenticity of documents you submit.
- Payment processors and mobile banking providers (bKash, Nagad, Rocket, Upay) who confirm transaction status and account ownership.
- Fraud prevention and anti-money-laundering screening services that flag accounts or transactions against known risk databases.
- Analytics partners who aggregate anonymised behavioural data to help us understand how players use the platform.
How We Use Your Data
22be uses your personal data for specific, defined purposes. We do not use your data in ways that are incompatible with the purposes described at the time of collection. The primary purposes for which we process your data are as follows:
| Purpose | Lawful Basis | Data Used |
|---|---|---|
| Account registration and management | Contract performance | Name, email, phone, date of birth, password |
| Identity verification (KYC) | Legal obligation | NID, passport, address documents |
| Processing deposits and withdrawals | Contract performance | Payment details, wallet numbers, bank info |
| Fraud detection and prevention | Legitimate interest / legal obligation | IP address, device data, transaction history |
| Responsible gaming monitoring | Legal obligation / legitimate interest | Betting activity, session data, self-exclusion records |
| Customer support | Contract performance | Account data, communication history |
| Marketing communications (with consent) | Consent | Email, phone number, preferences |
| Platform analytics and improvement | Legitimate interest | Anonymised usage and behavioural data |
Marketing Communications
Where you have given your consent at registration or subsequently, 22be may send you promotional emails or SMS messages about bonuses, new games, seasonal offers (such as BPL or Eid promotions), and platform updates. You may withdraw this consent at any time by clicking "Unsubscribe" in any marketing email or by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
Automated Decision-Making
22be uses automated systems to detect potentially fraudulent or abusive activity, including duplicate account creation, bonus abuse, and unusual transaction patterns. Where an automated system flags your account, a member of our team will review the flag before any action is taken. You have the right to request human review of any automated decision that materially affects your account.
Data Sharing & Disclosure
22be does not sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes. We share your data only in the circumstances described below, and only to the minimum extent necessary for each purpose.
Service Providers and Data Processors
We engage a limited number of trusted third-party service providers who process data on our behalf under strict contractual data processing agreements. These providers include:
- KYC and identity verification platforms that validate your submitted documents.
- Payment processors facilitating transactions via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
- Cloud hosting and infrastructure providers that store platform data in secure data centres.
- Customer support software providers that manage live chat and email ticket systems.
- Anti-fraud and anti-money-laundering screening services.
- Analytics platforms that process anonymised data to help us understand platform usage.
All such providers are contractually bound to process your data only as instructed by 22be, to maintain appropriate security standards, and not to use your data for any purpose of their own.
Legal and Regulatory Disclosure
22be may disclose your personal data to relevant authorities, regulatory bodies, or law enforcement agencies where we are required to do so by applicable law, court order, or lawful governmental request. We will, where permitted by law, endeavour to notify you of such a disclosure.
Business Transfers
In the event that 22be undergoes a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred to the relevant acquiring entity as part of that transaction. You will be notified of any such transfer and of any changes to this Privacy Policy that may result.
Cookies & Tracking
22be uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse how the site is used. A cookie is a small text file placed on your device by a website when you visit it. The cookies used on 22be fall into the following categories:
Strictly Necessary Cookies
These cookies are essential for the platform to function and cannot be switched off. They are set in response to actions you take, such as logging in, setting your session preferences, or completing a transaction. Without these cookies, services you request — such as maintaining your logged-in state — cannot be provided.
Functional Cookies
Functional cookies allow the platform to remember choices you make (such as your preferred language or display settings) and provide enhanced, personalised features. These cookies do not track your activity on external websites.
Analytics Cookies
Analytics cookies help us understand how visitors interact with the 22be platform by collecting and reporting information in an anonymised or aggregated form. This data is used to improve the platform's performance, layout, and content. No personally identifiable data is included in analytics reports.
Managing Your Cookie Preferences
Most web browsers allow you to control cookies through their settings. You can configure your browser to block or delete cookies; however, please note that disabling strictly necessary cookies will affect the functionality of the 22be platform and may prevent you from logging in or completing transactions.
Continuing to use the 22be website after being informed of our use of cookies constitutes your consent to the placement of non-essential cookies on your device, in accordance with this policy.
Data Retention
22be retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. The following retention periods apply as general guidance:
| Data Category | Retention Period | Rationale |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal obligation; anti-money-laundering compliance |
| KYC and identity documents | Duration of account + 5 years after closure | Regulatory requirement |
| Transaction and betting history | 7 years from the date of transaction | Financial record-keeping obligation |
| Customer support communications | 3 years from last contact | Dispute resolution and quality assurance |
| Marketing consent records | Until consent is withdrawn + 1 year | Evidence of lawful basis for marketing |
| Analytics data (anonymised) | 26 months on a rolling basis | Platform performance analysis |
When the applicable retention period expires, 22be securely deletes or anonymises your personal data so that it can no longer be linked to you. Where deletion is not immediately possible due to technical constraints (for example, in backup systems), the data is isolated and protected from further processing until deletion is feasible.
Data Security
22be implements a range of technical and organisational measures designed to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. Our security practices include, but are not limited to:
- SSL/TLS encryption for all data transmitted between your device and the 22be platform.
- Encryption at rest for sensitive data stored on our servers, including identity documents and payment information.
- Password hashing using industry-standard one-way algorithms — 22be never stores your password in a recoverable form.
- Role-based access controls ensuring that only authorised staff members with a legitimate business need can access personal data.
- Regular security audits and penetration testing conducted by independent technical specialists.
- Two-factor authentication (2FA) options available to players for additional account security.
- Automated monitoring systems that detect and alert on unusual access patterns, potential intrusions, or data anomalies in real time.
Data Breach Response
In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, 22be will take prompt action to contain the breach, assess its scope, and notify affected individuals and relevant authorities in accordance with applicable legal obligations. Notifications will be issued without undue delay and will include details of the nature of the breach, the data categories affected, and the steps taken to mitigate harm.
Your Role in Security
While 22be takes robust steps to secure the platform, you also play an important role in protecting your account. You should use a strong, unique password for your 22be account, enable two-factor authentication where available, avoid logging in from public or shared devices, and contact [email protected] immediately if you suspect your account has been accessed without your authorisation.
Your Privacy Rights
As a player on the 22be platform, you have a number of rights in relation to the personal data we hold about you. These rights are summarised below. To exercise any of them, please contact us at [email protected] with a clear description of your request and sufficient information to verify your identity.
Right of Access
You have the right to request a copy of the personal data that 22be holds about you, along with information about how it is being used. We will respond to access requests within a reasonable timeframe and provide the information in a clear, structured format.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain account details directly within your account settings; for corrections that require document verification, please contact support.
Right to Erasure
You may request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw your consent and no other lawful basis for processing applies. Please note that some data must be retained to meet our legal and regulatory obligations and cannot be deleted upon request.
Right to Restrict Processing
In certain circumstances, you may request that we restrict the processing of your data — for example, while a dispute about its accuracy is being resolved. During any restriction period, we will continue to store your data but will not process it for other purposes.
Right to Object
You have the right to object to the processing of your personal data where that processing is based on our legitimate interests, including profiling for marketing purposes. Where you object to direct marketing, we will cease processing your data for that purpose immediately.
Right to Data Portability
Where processing is based on your consent or the performance of a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request that it be transmitted to another service provider where technically feasible.
Updates to This Policy
22be reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. The "Effective Date" at the top of this document will be updated whenever a new version is published.
Where changes are material — meaning they significantly affect the way we collect or use your personal data, or the rights you have in relation to it — we will notify you by email to the address registered on your account, or by displaying a prominent notice on the 22be platform, at least 14 days before the changes take effect.
Your continued use of the 22be platform after any Privacy Policy update constitutes your acceptance of the revised policy. If you do not agree with the updated terms, you must cease using the platform and may request account closure by contacting [email protected].
We encourage you to review this Privacy Policy periodically so that you remain informed about how 22be collects, uses, and protects your personal data. Past versions of this policy are available upon request.
Your Data Is Safe with 22be
Now that you understand how 22be handles your privacy, explore everything the platform has to offer — from live cricket betting and premium slots to hundreds of live casino tables with instant bKash deposits.